The Hayride

Dating-Service Ads Generally Suck…

Dating-Service Ads Generally Suck…
January 03
14:27 2013

…this one doesn’t quite so much. How ’bout a heart that curses, does sex to your laptop and makes fun of you?

“Damn right I’ll book the date.”

Some cat at some ad agency earned his commission for that one. Even though AdWeek calls it “baffling…”

Dating site Zoosk, aka “The romantic social network,” has already gotten some good press for its wacky ads. This latest one—in which a single woman’s heart, personified as a fanciful puppet, makes out with her laptop—is a charming and effective credit to their marketing reputation. I do question whether one should follow one’s heart when it’s acting like such a goober, though.

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