The Hilarious Hosurance-Brosurance Disaster In Colorado

In case you haven’t heard, they’re having some difficulty selling Obamacare policies to the public. That’s not for a lack of trying, though.

Take Colorado, for example, where more than a quarter-million individual health insurance policies have been canceled due to Obamacare, and something on the order of 3,500 people have managed to purchase policies on that state’s troubled exchange.

That poor performance didn’t come from a lack of effort to sell policies to the young and healthy millennials Obamacare must fleece in order to prevent an adverse selection death spiral. In fact, a pair of well-funded left-wing operations in that state, ProgressNow Colorado Education and the Colorado Consumer Health Initiative, put together a pair of websites/marketing campaigns to chase down and rob 20-somethings in that state. One of those sites, the abysmally titled ThanksObamacare.org, serves up an amazing menu of outrageous, propagandistic falsehoods – for example, the first item on its list of “10 Reasons To Thank Obamacare” is that “Congress will have the same health care as the rest of us.”

As bad as that is, the “Got Insurance?” ad campaign is worse.

You’ve probably seen some of the ads this operation has produced. The first one surfaced last week…

The keg-stand “Brosurance” ad generated a decent amount of disgust, partially because it was seen to be promoting binge drinking (not exactly a habit you want to match up with the sale of health insurance) – but also because of the rather insulting way it portrayed the 20-somethings it’s aimed toward. But there was another ad perhaps even more demeaning in this vein…

At least he changed his shirt from the first ad.

Think about the message of this. It’s a keg – falling off of it doesn’t generate medical consequences no matter how drunk you are. And if you don’t know how you got perched on top of it you’re not even a functional moron.

This is who ProgressNow Colorado Education and the Colorado Consumer Health Initiative thinks is the target market to save Obamacare?

You don’t have to answer that – here’s another ad along the same vein…

“My buddy broke my head?”

And now we bring the women into the campaign…

More drunken, stupid behavior being used to sell health insurance?

Turns out booze isn’t the only thing the Got Insurance crowd is looking to push on the 20-somethings. There’s something else as well…

Of course. Birth control pills. And there’s more. This one’s a bit less subtle…

More with the Ryan Gosling cardboard cutout – this doesn’t particularly push sex, but it’s still insultingly stupid…

More stupidity – you’ll just have to see this for yourself, but you’ll recognize a recurring theme…

And another one with the boozy broads…

At least you can’t see the tattoo on the one on the right’s foot in that one.

The ad campaign is so awful, and in particular the birth-control pills were so offensive, that Planned Parenthood Colorado – who wasn’t in on the plan – actually mistook it as a conservative spoof on Obamacare.

Naturally, this set off a flurry of laughter…

Alan Franklin, as it turns out, is ProgressNow Colorado’s “online director” while doubling as a professor at the University of Colorado at Boulder. Hilariously enough, he produced the ad campaign, and when Michelle Malkin slapped the #hosurance hashtag on them this was his response…

That, of course, set off a firestorm of hilarity. There is too much at the link to reproduce here – you’ve got to read the whole thing.

The whole campaign is just bloody awful. It’s what you can expect when you put leftist professors in charge of selling public policy to the marketplace – you get arrogance, amateurism and disaster.

Welcome to the real world, Professor Franklin. And if you need help with your apology for the Brosurance/Hosurance campaign, call us.



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