This was an interesting 17 minutes of content. It took place on Bret Baier’s show last night on Fox News, and it was a tour de force of conservative advocacy.

Among the topics – Cruz’ opposition to the trade bill, the aftermath of King v. Burwell (which incidentally turns out to be an obsolete topic since the Supreme Court inexplicably upheld the Obamacare subsidies this morning), how to fight ISIS and even a few of Cruz’ impersonations.

Cruz may be fighting an uphill battle for the White House, and he might have to convince the less-conservative voters in the Republican Party that he isn’t too far right to win an election, but he’s not lacking in personality or articulation.