Meet Billy

The Nungesser campaign has a new web ad out that lays out the case for his candidacy for Lieutenant Governor.

It’s a biographical piece rather than an issues piece, and it’s interesting from a strategic standpoint. It’s pretty clear Nungesser is trying to capitalize on his charisma and notoriety coming out of the BP spill last year moreso than concentrating on the issues surrounding what the Lieutenant Governor actually does.

Which is not a criticism, mind you. Because what the Lt. Governor does in Louisiana isn’t a lot. Essentially, you’re the ambassador for the state and you push tourism. The incumbent, Jay Dardenne, is by all rights doing a nice job with that – but you’re going to bore people to death talking about those limited issues. There are no hot-button topics in this race, so if you want to generate any buzz you’ve got to make it about the personalities involved.

Nungesser is more dynamic/interesting than Dardenne, his campaign will argue. Dardenne’s campaign will likely counter that this is a bug, not a feature. The voters are likely going to see this as a choice between somebody who’s a bit more fun to watch and somebody who’s generally regarded as an honest, quiet public servant. Either one can be effective in the job; it’s just a question of style.

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