This might not have been precisely the way you’d draw it up, but it has a certain style to it.
“How you spell dumbass in French?” Cute line. Would have been smart to look that up beforehand and spell it for him – then say “I’m not sure Cowherd can spell it in English, either.”
The sentiment, however, is exactly right. What Cowherd said about New Orleans was painfully stupid. That city is one of the world’s best event destinations – Cowherd trashing the place says a lot more about the quality of and information behind his opinions than New Orleans’ suitability to host things like Final Fours and Super Bowls.