The National Football League (NFL) is picking a fight with Cajun food company “Slap Ya Mama” because their famous company name is apparently not politically correct.
The NFL sent an email to Cox Sports Television demanding “Slap Ya Mama’ advertising be removed “due to domestic violence issues facing the league.
Cox Media Director of Sales Marc Leunissen had this to say of the NFL’s email: “In light of the domestic violence issues facing the NFL, they have instructed CST pull the Slap Ya Mama logo from our enhancements in the last game, Thursday, August 28…”
NFL Commissioner Roger Goodell sent a memo to all NFL teams on Aug. 21 saying that the league “has determined that no virtual sineage will be permitted to appear on the playing field or its environs in any NFL game telecasts effective immediately and for the remainder of this preseason…”
Goodell’s memo also said that “certain advertisers and brands are not consistent with League standards and messaging.”
The company that owns “Slap Ya Mama,” Walker & Sons had to come out and actually explain what the famous cajun lingo means via Jack D. Walker, the Vice President of Marketing. Here’s what Walker said:
“Slap Ya Mama” refers to the loving slap on the back and a kiss on the cheek one would give their mother as a thank you for preparing a great meal.
“We’ve been doing this for three years with no complaints. People who know our brand ‘get it’ but all of a sudden, after three years, the NFL doesn’t. We are really shaking our heads over this one,” Walker said. “We’re fun loving and enjoy great tasting food. We also love football, especially Saints football! Maybe they just don’t understand our culture. What a shame!”
The decision by the NFL will hurt “Slap Ya Mama,” as the food company’s advertising with the NFL was their biggest throughout the entire year.