If You Want To Beat Donald Trump, You Have To Take Him On

Right now Ted Cruz and Marco Rubio are like Mitt Romney and Mike Huckabee in 2008. While John McCain was cruising to the nomination, Huckabee and Romney decided to go to war for 2nd place. That’s the Cruz and Rubio plan for next week’s Super Tuesday, kill each other for 2nd place.

May I suggest a different path forward for both the Cruz and Rubio campaigns, and Kaisch’s as well? Take on Donald Trump.

Why do I suggest this? Because he’s the first guy you have to beat if you want to be the Republican nominee.

How do I know this? Because he’s the guy who has the most delegates and is leading in most of the polls.

Now the geniuses who run those three campaigns would probably tell me that Trump’s support is too solid. Let’s put that theory to the test. Let’s see how that holds after a sustained period of attacks using effective messaging.

Trump has been under attack, but the attacks have not been very effective. Club For Growth spent $1.5 million in South Carolina but they were better off just setting that money on fire. Ditto Right to Rise. The Romney world-aligned “Stop Trump” Super PACs appear to be mostly scams to enrich their consultants. Liz Mair’s Make America Awesome Super PAC has been more effective, but they’re woefully underfunded.

Cruz has also increasingly attacked Trump, but it’s not registering enough so far.

The campaigns have to find a way to penetrate to voters either leaning Trump or already supporting Trump. Throw the kitchen sink at him and let’s see if his support cracks. If it doesn’t, there is no way to beat Trump. He wins the nomination anyway. But if they fight him, they may actually win.

Instead, Cruz/Rubio/Kasich are more interested in fighting each other for the crumbs from Trump’s table.

To win this Game of Thrones you must defeat the king. Then and only then can you divide the kingdom between yourselves.

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