The “Obama plunge”, 2012 edition

Last fall, the GOP scored a historic 63 seat gain in the House (picking up 66 Democratic seats while losing 3 Republican seats). We had predicted this political earthquake as far back as the upset victory of Scott Brown in Massachusetts a year ago, using a set of criteria called the “Obama plunge” (explained in further detail here):

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John Couvillon is a political consultant. His company is JMC Enterprises of Louisiana, Inc. with expertise in the data analysis aspects of political campaigns, such as poll sample development/analysis, development of targeted voter files for phone canvassing or mail outs, campaign strategy, and demographic consulting. See his site at for more information.




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