When you’re paying a TV station to run your commercial spots and they can’t legally refuse them, it isn’t necessarily a good idea for those spots to include on-air personalities at that station in snippets which obscure what was actually said.
But nothing in the Mary Landrieu campaign’s messaging has been a good idea, so…what the hell.
Fox 8 in New Orleans is now protesting the fact that in the Landrieu campaign’s new spot on the bogus Bill Cassidy “timesheet” controversy, its anchor John Snell is included saying “the congressman claimed to be in two places at once.”
But what Snell actually said during a newscast Friday was “A former supervisor of Bill Cassidy came to his defense tonight over a controversy that the congressman claimed to be in two places at once.”
Which is something completely different, in terms of meaning. So now Landrieu’s campaign will finish the cycle arguing with people who not only buy their digital ink by the barrel but their digital film as well.
Not smart. It’s the kind of thing that gets you blown out on Election Day. Which is going to happen anyway, so Landrieu doesn’t really have anything to lose.
(Here’s a link in case the video won’t load.)