The Louisiana media is in hysterics over Lt. Gov. Jay Dardenne endorsing State Rep. John Bel Edwards (D-Amite) for governor instead of Sen. David Vitter (R-LA).
Multiple Louisiana media outlets reported the endorsement yesterday, making it very aware how really, really, really important they think it is that Dardenne endorsed Edwards. Then, right after, they proceed to report that endorsements don’t actually matter all that much.
Here’s WWL-TV’s report on it last night. Notice how much WWL tells us that it’s a “really big deal” that Dardenne endorsed Edwards:
WWL’s main point: Edwards getting Dardenne’s (who has never been considered a friend to conservatives) support is a huge, huge, huge deal.
Then there was FOX8’s report, in which they say Edwards “lands something big” with Dardenne’s support and “it’s a huge endorsement.”
FOX8’s main point: This is such a big deal, it’s like a bigger deal than anything in the gubernatorial race.
Then there is Times Picayune’s analysis on the Edwards-Dardenne endorsement: They described it as a “another boost in momentum for Edwards.”
And WBRZ-Baton Rouge’s analysis pointed out that Dardenne attacked Vitter endlessly while campaigning in the primary, but failed to mention how Dardenne also beat up on Edwards’ record for wanting to raise taxes and for apparently trying to turn the state into a “liberal fantasy land.”
Dardenne’s endorsement of Edwards is only being seen as a massive boost for the Amite Democrat, perhaps, because the Louisiana media is going bonkers over it.
But, do voters really care about endorsements?