I gotta give it to the people that make Northern toilet paper. They killed it with their April Fool’s joke today.

It’s a sendup of all the hipster/Whole Foods crowd who demand modern stuff that makes ’em feel like it’s old-timey – your organic gorcery stuff, your microbrewed beer and whatnot.

So here’s some old-timey, hand-crafted, tree-to-toilet poop tickets. They’re callin’ it Quilted Northern Rustic Weave Toilet Paper. And don’t you get butthurt about it.

You gotta love the ad copy, right? “Designed to be remembered.”