Because when you are paid to run a social media account, you have to be social, and be funny. And take jokes as well as give them. Look no further than the Arizona Cardinals in what is arguably the Tweet of the Day.

One loss and everyone has us out of the playoffs in two leagues. pic.twitter.com/FE5qxsOCRv

— Arizona Cardinals (@AZCardinals) September 12, 2016

The Cardinals are obviously not a team that we support in these parts. However, we can all enjoy a sense of humor, and we can certainly enjoy when someone can take a hit and dish it out (at least, online). So, for the many people who wonder why organizations have social media editors or interns, this is why.