The National Rifle Association (NRA) is often the first organization blamed when mass shooting occur. Even when the shooter buys a gun illegally to commit a crime. If criminals followed the law, murder wouldn’t be illegal.

Roughly a dozen companies stated they were ending their business partnerships with the NRA and in response, NRA got right to the point. In a recent statement it said that its law-abiding members are being punished “in a shameful display of political and civic cowardice,” when instead, authorities should be investigating institutional failures that permitted a widely known mentally ill teenager from going on a shooting spree and Broward County deputies who refused to do their jobs and protect innocent and unarmed people inside of the school.

Ten days after the tragedy, it tweeted:

Let it be absolutely clear. The loss of a discount will neither scare nor distract one single NRA member from our mission to stand and defend the individual freedoms that have always made America the greatest nation in the world. #StandandFight #NRA #2A https://t.co/4kzNq9GDLq

— NRA (@NRA) February 25, 2018

The NRA emphasized in its statement:

The law-abiding members of the NRA had nothing at all to do with the failure of that school’s security preparedness, the failure of America’s mental health system, the failure of the National Instant Check System or the cruel failures of both federal and local law enforcement.

Despite that, some corporations have decided to punish NRA membership in a shameful display of political and civic cowardice. In time, these brands will be replaced by others who recognize that patriotism and determined commitment to Constitutional freedoms are characteristics of a marketplace they very much want to serve.