Sen. David Vitter (R-LA) is not a Washington cool-kid.

This is all that the Louisiana Democratic Party want the voters to know in the state’s gubernatorial race. The notion that Vitter is bad, bad and more bad because he is apparently hated in Washington DC for taking on the Washington establishment is the LA Dems’ most used attack on Vitter.

To Democrats, the narrative may seem like an attack, but is it truly going to damage Vitter?

Lets assume Vitter is hated in Washington. Is that bad? Or does it just help his overarching conservative image where leaders like himself and Sen. Rand Paul (R-KY) take on the establishment in their own party and the hierarchy of Washington politics?

Voters who are not necessarily engaged in politics most likely will not care whether or not Rep. Nancy Pelosi (D-CA) and Sen. Harry Reid (D-NV) approve of Vitter’s tactics at the Capitol.

In the LA Dems’ latest write-up on how Vitter is an enemy of Washington, Vitter is described as pushing “time-wasting schemes,” which probably refers to his attempts to end Obamacare exemptions for members of congress and their staffers.

To the well-connected cool-kids in Washington and Democrats, Vitter’s fight against the exemptions is wasting time, but to everyone outside the beltway, the initiative seems called for and necessary to ensure members of congress are treated the same under Obamacare.

Even more ineffective about this supposed attack, is that congress’ approval ratings are as bad as Charles Manson’s approval ratings. With that being the current state of public perception, why would any politician want to align themselves with the establishment in Washington? To the contrary, wouldn’t a politician want to be deemed an enemy of Washington?

The go-after-Washington agenda in the GOP has proven to be effective with voters, which is probably why Rand Paul has created his entire 2016 presidential race on the platform to take out the Washington machine.

And some of the most-beloved GOP politicians, like Sen. Mike Lee (R-AZ) and Wisconsin Gov. Scott Walker, all have built their platforms and narratives off the notion that they are outcasts of Washington’s cool-kids.

More and more, the GOP is looking to individuals outside the beltway that voters can get behind, like Dr. Ben Carson and former HP CEO Carly Fiorina. The trend is moving more towards outside-the-establishment individuals and less towards the well-connected-it-crowd that Washington churns out.

Vitter is not in the it-crowd of Washington. But, then again, that makes him a bit of a renegade, which is in fact, cool.