The Heritage Foundation is out with a video interview of Frank VanderSloot, the CEO of MellaLuca, on what it’s like to be trashed by the President of the United States for disagreeing with him and backing that disagreement with a donation to a Romney SuperPAC.

Ask yourself if you think this is a bad guy or someone who deserves to be villified in public for having a political opinion. And ask yourself how much more of this kind of stuff America can take without the damage being permanent.