In the race for Charles Boustany’s open seat in the 3rd Congressional District, businessman Gus Rantz landed the endorsement of legendary former LSU baseball coach Skip Bertman. The Rantz campaign also released both a TV ad and a radio ad featuring Bertman.
Here’s the press release:
This morning, conservative candidate for Congress, Gus Rantz announced the endorsement of Louisiana legend, Skip Bertman.
“I’ve known Gus for years. He’s not a politician, he’s a businessman who has created thousands of jobs,” Bertman says in the commercial. “Just like me, Gus is fed up with Washington. I trust Gus Rantz to change the culture of Washington.”
“Coach Bertman is a true legend who knows how to accomplish great things,” commented Rantz, a successful businessman and former college baseball pitcher. “His fortitude and determination is exactly what I’ll bring to Washington. The support of people like Coach and so many others strengthens my commitment to fight for real conservative change in Washington.”
This endorsement ad campaign follows a nearly three-month media blitz across the entire district that highlighted Rant’s strong business record and his anti-establishment “fed up with Washington” message.
The anti-establishment field is pretty crowded in this race. But most importantly right now this endorsement gives Gus Rantz the star power to punch through free publicity hounds like Clay Higgins and a more established candidate like Scott Angelle. This is a good day for the Rantz campaign, no doubt.
The TV ad and the radio ad are largely similar.
The TV ad is 30 seconds and it’s fine. It certainly isn’t the overkill that the Higgins campaign does with their YouTube videos. But it kinda lacks punch. It designed to be an intro/increase name ID type ad so it works for that.
The real purpose of these endorsements is to get people talking and for a free media play. Given how well LSU baseball is playing right now on the road to the College World Series, Skip Bertman is not a bad endorsement to have. It should get people at least thinking about Gus Rantz, so it’s a success on that front.