UberX, the ride-sharing service which markets itself as cheaper than taxis, has finally launched in New Orleans after the New Orleans City Council and Mayor Mitch Landrieu approved new laws to regulate the service.

Just in time for Jazz-Fest, the ride-sharing service is set to be heavy competition for traditional taxi cab services in the city. Uber customers will now be able to get the Uber or UberX mobile app in order to hail down UberX ride-sharing drivers.

Though now legalized in the city, UberX will have to operate under regulations that Uber officials have taken issue with, saying that they were burdensome to the ride-sharing industry in the city.

For business, UberX could not come at a better time.

Just when the city has been hit with overreaching regulations, like the city-wide smoking ban and soon to be proposed noise regulations, there is a breath of fresh, privately owned, business air.

Uber not only creates more competition in the marketplace in New Orleans, but naturally it will force taxi cab companies to step their game up. And for residents and tourists, businesses like UberX are essential to getting good service and not paying an arm and a leg to catch a ride home.

Additionally, with the upswing in violent crime, walking back to an apartment or home at night in the city has become a nightmare for residents who fear being robbed or attacked by violent criminals. UberX can now offer cheap rides to those residents.

The new industry is a win-win for businesses and citizens of the city.

The launch of UberX comes less than a month after New Orleans Saints Quarterback Drew Brees took to Twitter to ask the City Council and Landrieu to approve the ride-sharing service.

Uber Black, marketed as the solution to bad taxi services, has been operating in New Orleans after the City Council legalized the use of digital dispatching for car services back in September of 2014.