This week the guys go inside the number of the 2016 elections with pollster John Couvillon from JMC enterprises. John talks about how the trends played out leading up to and through election day. The guys talk about everything from the Presidential race down to the Mayor’s race in Baton Rouge.
One of the particular points of interest for John in these races was the timing of the negative ads. What John was able to see in the numbers from both the Mayor’s race and the 3rd Congressional District race was that going negative late doesn’t carry the same punch that it once did. Between early voting, election fatigue, and people just shutting down once they have made up their minds, the negativity had little impact on the outcome.